{"id":2098,"date":"2019-03-26T12:45:14","date_gmt":"2019-03-26T12:45:14","guid":{"rendered":"https:\/\/www.planet7casino.com\/?p=2098"},"modified":"2024-03-08T10:52:26","modified_gmt":"2024-03-08T10:52:26","slug":"what-does-the-future-look-like-for-amazon-go","status":"publish","type":"post","link":"https:\/\/www.planet7casino.com\/fun-time\/what-does-the-future-look-like-for-amazon-go\/","title":{"rendered":"What Does the Future Look Like for Amazon Go?"},"content":{"rendered":"\n

The technology world is constantly evolving. When it comes to some of the globe\u2019s largest and leading retailers like Amazon, such brands are battling against each other to come out top, and be the first to introduce new, innovative ways of making everyday tasks a breeze. Enter: Amazon Go.<\/p>\n\n\n\n

You\u2019ll probably be familiar with some of Amazon\u2019s previous\nattempts at this, such as their network of delivery drones, their prime service\nsubscriptions, Kindle, app store and video services, as well as their AI-style,\nsmart speakers such as the Echo and Dot. All of these things are designed to\nmake the consumer\u2019s life a tad bit easier, but within a reasonable price range.\n<\/p>\n\n\n\n

Now Amazon is launching their latest service in the form of Amazon Go<\/a>. The shopping experience that promises full satisfaction, in minimal time, with minimal effort. And if you haven\u2019t heard about it until now \u2013 here\u2019s the lowdown on what to expect!<\/p>\n\n\n\n

<\/p>\n\n\n\n

What is Amazon Go?<\/h2>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

In a nutshell, Amazon Go is a new service which gives customers\nthe option to go and purchase their goods and items in person, as opposed to\nonline. The only difference in comparison to any other brick-and-mortar\nshopping experience, is the fact that Amazon\u2019s shop has no cashiers, no\ncheckouts, queues or shopping carts. You simply walk in, pick the stuff you\nwant, and walk out. <\/p>\n\n\n\n

But how do you pay, you might ask? Like many things our\ntechnology world relies on these days, your shopping is all connected to a\nhandy little app on your phone or smart device. This app registers what time\nyou enter and exit the store, how long you have been in there, what items you\nhave bought, and recommends other things you might like. It also sends\nelectronic copies of your receipts directly to your device, completely\neliminating the use for paper as well as any unnecessary packaging that would usually\ncome from delivering your goods. <\/p>\n\n\n\n

Sounds pretty sophisticated right? And in truth it actually\nis. The app relies on the same technology as most self-driving cars; sensory\nrecognition, computer vision, deep learning as well as specially-designed\nsecurity cameras. That means the store will be able to detect when items are\ntaken and returned to the shelves, and keep track of everything you put in your\nvirtual cart. All items are scanned via a QR code, the total is then calculated\nand debited from your bank account once you exit through the store\u2019s turnstiles.\n<\/p>\n\n\n\n

Food Retail Markets Expressing Interest<\/h2>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

It was recently announced that one of France\u2019s main\nsupermarket chains \u2018Monoprix\u2019 (who is owned by parent company Groupe\nCasino<\/a>) is set to be one of the first food retailers to integrate Amazon\u2019s\nlatest technology into their own business model. Their shares are already said\nto have ramped up by 9.7% since the partnership was agreed, with many\nspeculating on how it could lead to bigger deals in the future. “We\nconsider the Monoprix product selection as exceptional,” Amazon France CEO\nFrederic Duval said during a press call. <\/p>\n\n\n\n

In light of the news, other French food retailers such as\nCarrefour have started investing billions into 5-year digital commerce plans,\nin a bid to improve their own offers online. Meanwhile, giant U.S.-based retail\nchains such as Walmart and Kroger, are said to be competing by rolling out\ntheir own \u201cskip the cashier\u201d strategies.<\/p>\n\n\n\n

Other Industries Taking Notice<\/h2>\n\n\n\n

Whenever some big brand comes up with a new concept,\nnaturally rivals and competitors take note and try to find their own spot on\nthe bandwagon. Grocery leviathan Walmart (regarding the food retail sector), is\nsupposedly being backed by Microsoft in their deal for attempting to replicate\na similar cashier-less system. Alibaba\u2019s Hema Supermarket in China is using a\nsimilar commerce-style \u2018shopping psychology\u2019 in their own stores. <\/p>\n\n\n\n

Other business sectors are said to be enticed by the\nsurveillance side of the technology; the use of cameras to track people\u2019s\nmovements inside their stores. The data collected would prove invaluable for\ninfluencing buyer behavior, simply by providing deeper insight and\nunderstanding of the customer traffic flow; thus enabling the establishments to\nadjust the position of the products to more desirable places.  <\/p>\n\n\n\n

Reliability<\/h2>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

As \u2018amazingly-Amazon\u2019 as the concept sounds, many are still\nleft wondering just how reliable is it going to be when it becomes a universal\nservice. The first Amazon Go store operating in Seattle official was opened for\ndemonstration in 2016. Currently there are 10 Amazon Go locations operating in\nthe U.S., in Seattle, Chicago, and San Francisco.<\/p>\n\n\n\n

One of the most exciting prospects of the service is the drastic impact it could have on attempted thefts<\/a>. By all means you can take an item and freely walk out of the store without anyone catching you, but you\u2019ll still be charged for it. There is also much skepticism around the possibility of being overcharged for items, or charged for something you didn\u2019t buy. Computers aren\u2019t 100% fail safe, especially with the potential of thousands of stores operating all over the world. As they will be all controlled by one \u2018server\u2019 or one single piece of software, the system needs to be completely solid in order to avoid multiple problems and customer complaints.<\/p>\n\n\n\n

A Revolutionary Approach<\/h2>\n\n\n
\n
\"robots\"<\/figure><\/div>\n\n\n

Amazon hasn\u2019t given out much information about what\u2019s next\nfor their new service, other than their plans to open 3000 stores across the US\nby 2021. It could be a revolutionary approach to shopping that a multitude of other\ncompanies are likely to adopt, if proven successful. <\/p>\n\n\n\n

Big advances in technology have a downside: there are more\nthan 3.6 million Americans currently working as cashiers nationwide in the\nstates. If Amazon Go reaches its full potential, many existing cashiers could\neventually find themselves without jobs. Such is the case with many careers\nthat could soon be dominated by a world of AI. <\/p>\n\n\n\n

Without additional stores and the technology being more\nreadily available, it\u2019s difficult to establish whether it will be the next big\nthing to subjugate the retail industry, or act as more of an impediment when it\ncomes to traditional shopping etiquette.<\/p>\n\n\n\n

Time will tell\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

The technology world is constantly evolving. When it comes to some of the globe\u2019s largest and leading retailers like Amazon, such brands are battling against each other to come out top, and be the first to introduce new, innovative ways of making everyday tasks a breeze. Enter: Amazon Go. You\u2019ll probably be familiar with some […]<\/p>\n","protected":false},"author":4,"featured_media":2099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"yoast_head":"\nWhat Does the Future Look Like for Amazon Go? \u2502 Planet 7<\/title>\n<meta name=\"description\" content=\"Could you imagine a world where you never having to take your purse or wallet shopping with you? 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