{"id":2133,"date":"2019-05-03T09:50:05","date_gmt":"2019-05-03T09:50:05","guid":{"rendered":"https:\/\/www.planet7casino.com\/?p=2133"},"modified":"2024-03-05T13:06:52","modified_gmt":"2024-03-05T13:06:52","slug":"what-are-casino-beacons-and-how-do-they-work","status":"publish","type":"post","link":"https:\/\/www.planet7casino.com\/other\/what-are-casino-beacons-and-how-do-they-work\/","title":{"rendered":"What Are Casino Beacons and How Do They Work?"},"content":{"rendered":"\n

A beacon is a device use to send out signals or warnings. A hilltop defense outpost would light a fire as a signal beacon which could be seen for miles, warning of encroaching enemies, and a lighthouse served as a shoreline beacon to warn approaching ships that land was near. These days, casino beacons are used as digital communication devices with the potential to change marketing forever. <\/p>\n\n\n\n

iBeacon and Eddystone<\/h2>\n\n\n
\n
\"casino<\/figure><\/div>\n\n\n

Enter Apple. With the introduction of iBeacon, the concept\nof proximity marketing was born. Using the power of Bluetooth applications, a\nsmall iBeacon device uses the Bluetooth low energy protocol to serve as a geo-marker.\nWhen a smart device with a compatible app gets within proximity of the iBeacon,\nit triggers messages, check-ins on social media, and push notifications. When\nset up as a network, iBeacon devices comprise of a geo-fence surrounding an\nentire area.<\/p>\n\n\n\n

Enter Google. Google has implemented its own type of beacon;\nGoogle Eddystone, named after Eddystone Lighthouse in the UK. Google\u2019s version\nuses the concept of simplicity of the one-way signal broadcast by a lighthouse.\nThe most common use for Eddystone is in the Google Maps application.<\/p>\n\n\n\n

Many service providers use iBeacon or Eddystone in their own\ndevices, and offer apps for both iPhones and Android devices, making the beacon\nsystem useable by most smartphone owners. Beacons themselves do not send\nmessages to customers, they merely act as a marker to signal activity within\ntheir proximity. Businesses using beacons use this data to send offers via\nplayers\u2019 smartphones, but only according to the preferences the customer has\nselected and authorized.<\/p>\n\n\n\n

Marketing Uses<\/h2>\n\n\n
\n
\"casino<\/figure><\/div>\n\n\n

The unique identifiers transmitted by iBeacon devices provide\nunprecedented access to consumer data and preferences. This enables businesses\nto establish more personalized relationships with their customers on a\none-on-one basis. Whenever a customer enters a store, for example, that store\ncan offer the customer special promotions, deals, and rewards, right to their\nsmartphone. Beacons are more effective in enclosed spaces than GPS, which makes\nthem a perfect marketing tool for larger areas such as casinos.<\/p>\n\n\n\n

Casino Beacons in Action<\/h2>\n\n\n
\n
\"casino<\/figure><\/div>\n\n\n

Casinos using beacons have the ability to track customers based on their playing habits, offer them exclusive bonuses<\/a>, and recommend new games based on previous player behavior. VIP players<\/a> gain loyalty points and offer specific to their gaming class, and new players receive enticing offers. VIP players can be greeted by name and offered their favorite drink by casino staff. This type of personalized treatment is especially appealing to loyal players. New players receive information on how to become a VIP member, including special instructions, offers, and discounts.<\/p>\n\n\n\n

The most valuable aspect of casino beacons is how they\nprovide valuable data about the amount of time players spend at certain games.\nThis includes data about each game table, including betting limits, jackpot\namounts, and available seats at each table. This information is then processed\nand passed onto players to inform and motivate them into taking action.<\/p>\n\n\n\n

Casino Beacons as Navigation<\/h2>\n\n\n\n

Casino beacons offer valuable navigation services as well.\nBeacons installed at critical locations within a casino can direct players to\nkey areas of the casino. New players can be guided to smoking areas,\nrestaurants, hotel rooms, and specific gaming rooms and card tables. This is\nespecially valuable for promotions, as time-critical offers are very effective\nin driving consumer behavior. An impersonal coupon sent in an email is random.\nHowever, if a customer walking by a casino bar receives a 2-for-1 drink offer\nat that exact bar, this is a very relevant and tempting offer.<\/p>\n\n\n\n

Beacons can be set up for VIP rooms, poker tables, roulette\nwheels, and slot machine areas. Players can even order drinks in the app and\nhave them delivered with ease. The best part of the casino beacon network is\nthat it can be as small or as large as the casino itself.<\/p>\n\n\n\n

Just as a casino visitor is greeted upon arrival, they can\nalso be sent special offers when they are about to leave the casino. Data based\non player preferences in gaming can be used to offer them deals which they\ncan\u2019t refuse – which is a valuable tool for retaining customers. If a casino is\npart of a chain, it can send special offers to its customers to encourage them\nto visit their other casinos. In addition to offers within the casino, players\ncan enjoy offers when they are departing, such as Uber or a taxi service.<\/p>\n\n\n\n

Casino Hotel and Resort Beacons<\/h2>\n\n\n
\n
\"resort<\/figure><\/div>\n\n\n

In addition to greeting players and leading them to the key\nareas of the casino, the beacon network is especially useful in casino hotels\nand resort areas. The hotel desk can provide express service to visiting\nplayers; no more forms to fill out. Hotel room beacons can also grant keyless\nroom access to VIP players, and recommend room service specials or announce\nspecial offers in hotel restaurants. <\/p>\n\n\n\n

In the case of larger casino resorts, customers can be\ndirected to each of the star attractions, bars, restaurants, and entertainment\nareas. Casinos can also offer entertainment options for the whole family, from\nspa treatments for the ladies to free rollercoaster rides for the kiddies.<\/p>\n\n\n\n

Casino beacons hold the potential to streamline the relationship between casinos and gamers. They provide consistent and priority services to VIP players and offer them bonuses, rewards, and benefits unavailable to anyone but them. They also serve up valuable data on the gaming behavior of all players, new and seasoned, in order to provide the perfect customer experience.<\/p>\n\n\n\n

Beacons Everywhere<\/h2>\n\n\n\n

Plans are already in motion to implement beacons on a\nuniversal scale. The National Emergency Address Database has developed a system\nwhich tracks all Wi-Fi access points and Bluetooth beacons in the United\nStates. The FCC can use this information and dispatch it to 911 emergency first\nresponders, with the aim to provide floor level and room level access. This\ncritical information can be used to locate survivors in a burning building, or\nheart attack and stroke victims. The time saved in locating the victims in\nlarge buildings will result in saved lives as well.<\/p>\n\n\n\n

Beacons are not yet in widespread use. Security and privacy\nconcerns have slowed wholesale deployment of any type of beacon system to date.\nBut technology advances nonetheless. In the end, it comes down to how much\ninformation we choose to share about ourselves and how much control we have\nover that information. <\/p>\n","protected":false},"excerpt":{"rendered":"

A beacon is a device use to send out signals or warnings. A hilltop defense outpost would light a fire as a signal beacon which could be seen for miles, warning of encroaching enemies, and a lighthouse served as a shoreline beacon to warn approaching ships that land was near. These days, casino beacons are […]<\/p>\n","protected":false},"author":13,"featured_media":2134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"yoast_head":"\nWhat Are Casino Beacons and How Do They Work? \u2502 Planet 7<\/title>\n<meta name=\"description\" content=\"Casino beacons offer players a more personalized experience than ever before, thanks to iBeacon technology, Bluetooth, and smartphone apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planet7casino.com\/other\/what-are-casino-beacons-and-how-do-they-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Casino Beacons and How Do They Work?\" \/>\n<meta property=\"og:description\" content=\"Casino beacons offer players a more personalized experience than ever before, thanks to iBeacon technology, Bluetooth, and smartphone apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.planet7casino.com\/other\/what-are-casino-beacons-and-how-do-they-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Planet 7 Casino\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-03T09:50:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T13:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.planet7casino.com\/wp-content\/uploads\/2019\/05\/what_are_casino_beacons_Image_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1420\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Design Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@planet7_casino\" \/>\n<meta name=\"twitter:site\" content=\"@planet7_casino\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Design Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.planet7casino.com\/other\/what-are-casino-beacons-and-how-do-they-work\/\",\"url\":\"https:\/\/www.planet7casino.com\/other\/what-are-casino-beacons-and-how-do-they-work\/\",\"name\":\"What Are Casino Beacons and How Do They Work? 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